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BECOME A SUCCESSFUL AUTO BROKER

What Is an Auto Broker?

An auto broker is a professional who acts as an intermediary between a car buyer and a dealership. They assist individuals in finding, negotiating, and securing the best deal on a vehicle—new or used. Unlike car dealers, who are tied to a specific dealership’s inventory, auto brokers have access to a broad network of dealerships, allowing them to offer more flexibility in terms of vehicle options, pricing, and financing.

Auto brokers essentially do the heavy lifting for car buyers, saving them time, money, and stress. They work exclusively for the buyer, not the dealership, ensuring that their client’s needs and preferences come first.

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Our unparalleled, in-depth training will jumpstart your career as an auto broker.

We teach techniques that will help you to become a professional in the auto broker industry. GoAutoBroker gives you in-depth, dynamic training that prepares you with the skills you need to connect with clients, negotiate deals, and more.

How Does an Auto broker Work?

Consultation:

The process usually begins with a consultation where the buyer shares details about the type of vehicle they’re interested in—make, model, features, budget, etc.

Search:

The broker searches their extensive network of dealerships to find the best match for the buyer’s requirements. This can include both new and used vehicles.

Negotiation:

Once the broker locates the desired vehicle, they negotiate on behalf of the buyer to secure the best price and financing terms.

Paperwork and Delivery:

The broker manages all the necessary paperwork and coordinates the delivery or pick-up of the vehicle, making the entire process hassle-free for the buyer.

Do you want to be an Auto Broker?

Start your career as an auto broker and fast track your progress in the automotive industry with this course. 

Discover:

As an auto broker, you’ll act as the go-between car dealerships and buyers working to negotiate better deals and save time for your clients.

Through our training, you’ll become a pro at locating vehicles to meet your clients’ needs, negotiating pricing and leases, giving financing advice, getting through red tape, and doing everything you need to do get the vehicle from the dealership to the buyer.

With GoAutoBroker’s modern, in-depth training backed by pros, you’ll get all the tools you need to build a successful career as an auto broker.  Speed up your journey to success with GoAutoBroker.

Course Content

  • Who is an Auto Broker
  • What is the Auto Broker main job?
  • Licensing Requirements
  • Why should a Buyer hire an Auto Broker?
  • Become a well-known Auto Broker
  • Auto Broker daily standards
  • Chapter 1 Quiz
  • Dealership organization
  • Who is who in the Auto Dealership Sales Department
  • Chapter 2 Quiz
  • The 10 Auto Broker steps to the sale
  • Step 1: Meet and Greet
  • Step 2: Sell Yourself
  • Step 3: Qualify the Buyer
  • Step 4: Presentation
  • Step 5: Trade-In Evaluation
  • Step 6: Product Selection
  • Step 7: Demonstration (Demo-Drive)
  • Step 8: Negotiation (Overcome Objections)
  • Step 9: Close
  • Step 10: Deliver the Vehicle
  • Follow Up!
  • Chapter 3 Quiz
  • Sales reception and product presentation
  • Needs Analysis Form Sample
  • Sales Negotiation
  • F&I – Finance and Insurance Office
  • Delivery
  • Chapter 4 Quiz
  • Who is the F&I Manager
  • Financing definition
  • Financing sources
  • Down payment definition
  • Interest rate definition
  • Credit report definition
  • Credit score definition
  • Subprime lending definition
  • Vehicle lease definition
  • Auto finance definition
  • F&I menu definition
  • Most common F&I menu products
  • Chapter 5 Quiz
  • Phone lead process
  • Call classification
  • The keys to a phone success
  • Phone fundamentals
  • Basic phone skills
  • The importance of your tone of voice
  • 10 Steps to phone etiquette
  • The VIP appointment process
  • The internet lead process
  • Online lead classification
  • How to attract internet leads
  • Internet leads opportunities
  • 5 Buyer phobias
  • 5 keys to schedule an appointment
  • Sending emails
  • Follow-Up Chart
  • Chapter 6 Quiz
  • Have you ever had this situation?
  • Do you know who your Buyer is?
  • Do you know your Buyer’s expectations?
  • How you should communicate with your Buyer
  • Chapter 7 Quiz

 

  • Understanding objections
  • Auto sales objections are part of the sales process
  • How to handle the most common objections
  • Objections handling process
  • The secret of the professional edge
  • Rules of negotiation
  • Chapter 8 Quiz
  • You are your own boss
  • The advantages of planning
  • How to organize your planner
  • Units Wanted sample
  • Expenses sample
  • Daily Summary sample
  • Monthly Summary sample
  • Goals for this Month sample
  • Daily Planner sample
  • Chapter 9 Quiz
  • Most common auto sales forms
  • Chapter 10 Quiz

What is a Autobroker?

Why Use an Auto broker?

Here are some of the main benefits of working with an auto broker:

Save Time

Auto brokers do all the research, vehicle sourcing, and negotiating for you, saving you hours or even days of work.
Expert Negotiation: Brokers know the ins and outs of the car-buying process, which allows them to secure deals that are often better than what an individual can negotiate on their own.

Access to More Options:

Because they are not limited to one dealership, auto brokers can offer a much wider range of vehicles for you to choose from, whether new or used.
Stress-Free Process: The broker takes care of everything, including paperwork and vehicle delivery, so you can relax knowing that every detail is handled professionally.
Specialized Knowledge: Brokers are well-versed in car buying trends, incentives, and financing options, giving you the upper hand in making a well-informed decision.

Why Use an Auto broker?

Here are some of the main benefits of working with an auto broker:

Save Time:

Auto brokers do all the research, vehicle sourcing, and negotiating for you, saving you hours or even days of work.

Expert Negotiation:

Brokers know the ins and outs of the car-buying process, which allows them to secure deals that are often better than what an individual can negotiate on their own.

Access to More Options:

Because they are not limited to one dealership, auto brokers can offer a much wider range of vehicles for you to choose from, whether new or used.

Stress-Free Process:

The broker takes care of everything, including paperwork and vehicle delivery, so you can relax knowing that every detail is handled professionally.

Specialized Knowledge:

Brokers are well-versed in car buying trends, incentives, and financing options, giving you the upper hand in making a well-informed decision.

ADVANTAGES OF WORKING AS AN Auto broker

Becoming an Auto broker

For those interested in becoming an auto broker, the process involves acquiring knowledge about the car market, building connections with dealerships, and often obtaining a state-specific license. Below, we answer some frequently asked questions about becoming an auto broker.

Depending on the buyer’s needs, auto brokers can assist with new and used cars.

To become an auto broker, you’ll need car industry knowledge, negotiation skills, and often a license. Our course provides step-by-step training to help you start a successful career as an auto broker.

Earnings vary based on location, experience, and clients, but many auto brokers earn significant commissions. Our course will teach you how to maximize your income by effectively managing deals and clients.

Auto brokers assist in finding the right vehicle, negotiating prices, securing financing, and sometimes even handling paperwork, making the process easier for the buyer.

Take the Wheel of Your Success: Become a Profitable Auto Broker

An auto broker is a valuable ally in the car-buying process. By working directly for the buyer, auto brokers ensure you get the best deal possible while saving you time and eliminating the stress of negotiating with dealerships. Whether you’re buying a new or used car, an auto broker’s expertise and connections can make a world of difference.
If you’re ready to take the next step toward becoming an auto broker, check out our Auto Broker Course to learn how to become a successful broker and start your own business in this lucrative industry.